Case Studies

LUCAS CANDIES

Task

GSM Nation

Client: Lucas Candies

A family owned candy company existing for over 100 years

Challenge

Complete Rebranding

Goal
Goal

1. Reposition and upmarket the company’s brand for more modern standards
2. Redesign website

Timeframe

4 Months

Results
Results

In as few as four months, LucasCandies.com repeat web customers were spending more money per stay than ever in history. Customers have applauded the new look and feel of the company, and sales are increasing.

GSM NATION

Task

GSM Nation

Client: GSMNation.com

Internet Startup

Challenge

Less than $500,000 in funding

Goal
Goal

1. Increase Awareness of CEO Ahmed Khattak to enable fundraising for next venture
2. Increase web sales

Timeframe

6 Months

Results
Results

Placed Ahmed Khattak in Forbes
Feature in GigaOM
Feature on Fox Business
Feature in Business Week
Featured in Local CT News and Television
Cover Story in Entrepreneur

After 6 months, redirected funds to cover SEO for direct GSMNation.com Sales
Media garnered helped Ahmed raise $700,000 for next startup venture

BAKE ME A WISH

Task

BakeMeAWish

Client: BakeMeAWish.com

An Online Retailer Selling Cakes
Less than $1 Million in funding

Challenge

There are many online bakeries & cakes

Goal
Goal

Increase sales to more than $1 million on 2 years time

Process
Strategy

Creative compelling media story and pitch.  BakeMeAWish.com had the idea to send a cake to a soldier.  Paula Conway took that idea and exploded on a national media level.

Story Ideas
  • A soldier sending a cake home to mom for Mother’s Day
  • Spouse at home sends a Birthday cake to his/her spouse serving overseas for – nothing more heart-warming to remind you of HOME than a Birthday Cake
  • A mother of father serving overseas gets a Mother’s Day or Father’s Day cake while serving
Elements
  • Partnership with The Armed Forces Foundation and Soldier’s Angels
  • Gather real stories from military families, wives, husbands, children regionally across the country
  • Create B-roll video to service local and national TV
  • Get soldiers overseas to send video and pictures when a cake is received
Results
Results 
  • TODAY Show x 2
  • Good Morning America
  • Rachael Ray
  • CNN Anderson Cooper
  • People Magazine
  • USA Today
  • FOX NEWS

…Endless regional and national press in both print and television

Sales increased exponentially
BakeMeAWish.com brand growth